Just recently presented at the 83rd Geneva Motor Show, the child born from the collaboration between the European Design Institute (IED) and the well-known car producer Alfa Romeo is one of the most sophisticated examples of Italian leadership in automobile design. With a name standing for brilliance, grandeur and fineness, Gloria is a proud homage to sportiness and sleekness at the wheel, at the same time representing a strong "Made in Italy" image.
The project was an important opportunity to involve the school's young designers in developing a product able to reach the American and Asian consumers, markets in which there is a steadfast perception of the quality of Italian creativity. The remake of a classic Alfa sedan is the perfect symbol for elegance and prestige, matched to the incomparable innovation and comfort that the brand constantly displays in its models.
The twenty brilliant students of the Master of Arts in Transportation Design at IED were coordinated and supported at every stage of their work by the Alfa Romeo Style Center, with the help of presentations, informative briefings and modeling sessions. The final result of this tight collaboration is a bold sport sedan with smooth, sculpture-like lines running along its almost five meters of length, potentially powered by the latest generation V6 or V8 bi-turbo engine. The concept that led to its completion duplicates what really happens during the handling of a project in Alfa Romeo, dividing the process into several smaller stages all of which require assessment and approval. Twenty different design proposals were sketched and gradually brought down to ten 1:4 scale clay models, making it easier to decide on the single, final vision which best fit the measurement, style and technical criteria of the producer company.
