2012 Hyundai Genesis Prada Updates - Genesis Prada is characterized by a special design that combines Prada’s sophisticated innovation, attention to detail and uncompromised quality approach with Hyundai’s advanced technology and expertise in car manufacturing. Hyundai and Prada worked together for over two years to perfect the model, after unveiling a special edition at the 2009 Seoul Motor Show. This is the first time a production model is being introduced to the market.
Genesis Prada is the reborn version of Hyundai’s award-winning 2012 Genesis sedan, and is a result of the joint project of Genesis and Prada to create a highly unique version of the Genesis model. The production model of Genesis Prada is unveiled by Hyundai in Seoul, with limited sales to 1,200 units in Korea and a small number of exports to Middle Eastern and Asian countries, including China.
Based on the 2012 Genesis, Genesis Prada is powered by Hyundai’s Tau V8 engine, which has been chosen as one of Ward’s 10 Best Engines for three consecutive years since 2009. The 2012 Genesis’s Tau 5.0 GDi engine delivers a peak power of 430ps and a maximum torque of 52.0kgm, mated with an eight-speed automatic transmission that allows drivers to enjoy the cars power and driving dynamics to their fullest extent.
Genesis Prada comes in three special colors – Black Nero, Blue Baltico and Brown Moro – that are applied with a three-layer coat technology with stereoscopic gold pearl. Dark chrome is applied to the radiator grille, emblem and door handles to reflect the unique palladium-coated buckles on Prada’s bags. The innovations introduced by Prada include also 19-inch alloy wheels and an outer antenna with a wedge shape.
For the Genesis Prada’s interior, the dashboard and the upholstery have also been revised and artisan-crafted in “saffiano” leather – Prada’s signature top quality leather – to obtain a luxurious and sophisticated finish. 2012 Hyundai Genesis Prada Updates